Validate Features & Designs

What You Can Predict

How to Predict

1. Create User Minds

Upload transcripts from user research: user interviews, customer support calls, feedback sessions, onboarding calls

Training: 5-15 minutes per user or segment

2. Ask Any Question

Validate features:

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> "SCENARIO: A product team is proposing to you (as Enterprise Customer)
>
that they build a bulk export feature. They're asking for your feedback
>
before prioritizing it in their roadmap.
>
>
QUESTION: Would you actually use this feature? How important is it to you?
>
What would make you adopt it vs. ignore it?"

Test designs:

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> "SCENARIO: The design team is presenting you with 3 navigation options
>
for the new dashboard redesign. They want to understand which you prefer
>
before implementing.
>
>
QUESTION: Which design would you choose? What concerns would each option
>
raise for you? What would make you frustrated vs. delighted?"

Uncover needs:

$
> "SCENARIO: Your product team is planning next quarter's roadmap. They're
>
asking you directly what's preventing you from getting more value from
>
the product.
>
>
QUESTION: What's your biggest frustration that you haven't mentioned yet?
>
What would make you consider switching to a competitor?"

3. Build with Confidence

Get predictions. Validate decisions. Ship the right features.

You’ll know: What users will say, what they need (not just want), what will drive adoption

Real Examples

$
> "SCENARIO: A product team is proposing to you (as Enterprise Customer)
>
that they build a bulk export feature for CSV/Excel. They're asking for
>
your feedback before prioritizing it in their Q2 roadmap. This would be
>
a paid Enterprise-tier feature.
>
>
QUESTION: Would you actually use this feature? How important is it to you?
>
What would make you adopt it vs. ignore it?"

YES. This is my #1 requested feature.
Why it's critical for me:
- I manually export 20+ reports every week
- It takes 3-4 hours of my time weekly
- Current export is slow and limited to 100 rows
- I need to export filtered views, not just all data
This would save me 15+ hours per month. I'd use it daily.
Requirements for me:
- CSV and Excel formats (Excel preferred)
- Export filtered views, not just raw data
- Ability to schedule automated exports
- No row limits (I need to export 10K+ rows)
Without bulk export, I'm constantly frustrated with your product.
This feature would make me a champion user.

$
> "SCENARIO: A product team is proposing to you (as SMB Customer) that they
>
build a bulk export feature for CSV/Excel. They're asking for your feedback
>
before prioritizing it in their Q2 roadmap. This would be a paid
>
Enterprise-tier feature.
>
>
QUESTION: Would you actually use this feature? How important is it to you?
>
What would make you adopt it vs. ignore it?"

I wouldn't use it.
Why:
- I only export 1-2 reports per month
- Current manual export is fine for my use case
- I prefer to work within the product, not in Excel
This doesn't solve any pain point for me. I wouldn't pay extra for it.
What I actually need instead:
- Better filtering within the product
- Saved views I can quickly access
- Shareable dashboards with my team

Common Scenarios

Feature Prioritization: Predict which features users will actually use, what’s must-have vs. nice-to-have, which features drive upgrades. Build the right features in the right order, maximize engineering ROI.

Design Validation: Predict which design users prefer, what will confuse them, where they’ll get stuck. Avoid expensive redesigns and improve UX before launch.

Pricing Research: Predict willingness to pay, which tier they’d choose, what features drive upgrades. Optimize pricing and packaging for maximum revenue.

User Segmentation: Predict how different segments respond, what Enterprise needs vs. SMB, which features matter to each. Serve each segment better with targeted product development.

Competitive Analysis: Predict what would make users switch to competitors, which competitive features they care about, where you’re truly differentiated. Defend against churn with the right feature investments.

Onboarding Optimization: Predict where new users will get stuck, what will confuse them, which features they should discover first. Increase activation rates with validated onboarding.

Implementation

$
> Create user minds for our enterprise segment using these interviews:
>
> /Documents/research/enterprise-user-1.vtt
>
> /Documents/research/enterprise-user-2.vtt
>
> /Documents/research/enterprise-user-3.vtt

✓ Training 3 enterprise user minds... (~10 min each)

$
> Ask each user mind:
>
> "SCENARIO: The product team is proposing to you that they build a bulk
>
> export feature for Q2 roadmap. They're asking for your feedback before
>
> prioritizing it.
>
>
>
> QUESTION: Would you actually use this feature? How important is it to you?
>
> What would make you adopt it vs. ignore it?"

User 1 (Sarah - Enterprise Admin):
YES. Critical. Exports 20+ reports weekly, wastes 3-4 hours.
Would upgrade to Enterprise tier for this feature.
User 2 (Mike - Enterprise Analyst):
YES. Very important. Needs automated scheduled exports.
Current manual process is painful.
User 3 (Lisa - Enterprise Manager):
NO. Rarely exports. Prefers in-app analytics.
This doesn't solve any problem for her.
Summary: 2 out of 3 enterprise users need this badly.
Build for Enterprise tier. High-value feature.

$
> Ask Sarah and Mike:
>
> "SCENARIO: We're about to build bulk export based on your feedback.
>
> Before we start development, we want to understand your specific
>
> requirements to ensure we build something you'll actually use.
>
>
>
> QUESTION: What are your must-have requirements for this feature?
>
> What would make you not use it even if we build it? What would make
>
> you adopt it enthusiastically vs. be disappointed?"

Sarah's requirements:
- CSV and Excel formats
- Export filtered views (not just all data)
- No row limits (needs 10K+ rows)
- Fast export generation (<5 seconds)
Adoption blockers:
- If limited to 1000 rows: won't use it
- If can't export filtered views: too limiting
Mike's requirements:
- Scheduled automated exports
- Email delivery or cloud storage integration
- Multiple export templates
- API access for programmatic exports
Adoption blockers:
- If no scheduling: doesn't solve his problem
- If manual only: defeats the purpose
Both need: unlimited rows, filtered exports
Mike needs: automation/scheduling
Sarah needs: speed + format flexibility

Next Steps