> This page is for version v8.3.0 (default).
> For other versions, use one of these documentation indexes:
> - v8.3.0 (default): https://docs.workflows.com/v-8-3-0/llms.txt

> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.workflows.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.workflows.com/_mcp/server.

# Test Before Spending

![Mind Reasoner](/_fern-img/466e07efd0202b28f29ec8dda3be88918c85104c2652efceb8ff717127f861ca.webp)

> **Stop Spending. Start Validating.**
>
> **The shift:** Create audience minds. Test any messaging. Know how they'll respond before spending a dollar on campaigns.
>
> **Result:** Launch campaigns that convert. Avoid wasting budget on messaging that doesn't resonate. Maximize ROI.

---

## What You Can Predict

#### Headlines and Copy

**Know before launching:**

* Will this headline grab attention?
* Does this copy resonate?
* What messaging drives action?
* Which tone lands vs. falls flat?

Test headlines with audience minds.

#### Value Propositions

**Validate positioning:**

* Which benefits matter most?
* What pain points drive action?
* Which proof points build trust?
* What makes them skeptical vs. convinced?

Test value props before campaigns.

#### Segment Differences

**Understand variations:**

* How does Enterprise respond vs. SMB?
* What matters to each role/persona?
* Which messaging works by segment?
* Where do needs diverge?

Target each segment correctly.

#### Campaign Performance

**Predict conversion:**

* Which campaign will perform better?
* What objections need addressing?
* Which CTA drives action?
* What offer structure converts?

Optimize before spending budget.

---

## How to Predict

### 1. Create Audience Minds

Upload transcripts from target customers: sales calls, customer interviews, user research sessions, support conversations

**Training:** 5-15 minutes per segment

### 2. Test Any Messaging

**Validate headlines:**

```bash
> "SCENARIO: A company is marketing their DevOps platform to you (as VP Engineering)
with the headline 'Cut Infrastructure Costs by 40% in 90 Days'. This campaign is
being shown across LinkedIn ads, email campaigns, and industry publications.

QUESTION: Would this headline grab your attention? What would you think when you
see it? What would make you click vs. scroll past?"
```

**Test value props:**

```bash
> "SCENARIO: A company is positioning their enterprise security solution to you
(as CISO) as 'Enterprise-Grade Protection + Compliance Made Simple'. They're
emphasizing both security strength and ease of compliance over cost savings.

QUESTION: Would this positioning resonate with you? What concerns would you have?
How does this compare to competitors who lead with cost savings?"
```

**Compare campaigns:**

```bash
> "SCENARIO: Two companies are competing for your attention with different campaign
approaches:
Option A: 'Save 30% on Cloud Costs' (cost-focused)
Option B: 'Enterprise Reliability You Can Trust' (reliability-focused)

QUESTION: Which campaign would make you more likely to engage and convert? Why would
one resonate more than the other? What makes you skeptical vs. interested?"
```

### 3. Launch with Confidence

Get predictions. Optimize messaging. Launch campaigns that convert.

**You will know:** What messaging resonates, what drives action, what builds trust

---

## Implementation

#### MCP (No Code)

**Use Mind Reasoner through Claude Code**
No coding. Just natural conversation in Claude.
**You:**

```bash
> Create audience minds for our enterprise segment using:
/Documents/sales-calls/enterprise-calls-q4.vtt
```

**Mind Reasoner:**

```
Training enterprise audience mind... (~10 min)
```

**You:**

```bash
> "SCENARIO: A company is running a LinkedIn ad campaign targeting you (as VP Engineering
at an enterprise company) with the headline 'Cut Infrastructure Costs by 40% in 90 Days'.
This ad appears in your feed with a case study preview and 'Learn More' CTA.

QUESTION: Would this headline grab your attention and make you click? What would you think
when you see this ad? What makes you interested vs. skeptical?"
```

**Mind Reasoner:**

```
NO. This headline would make me skeptical.

Why it doesn't work:
- "40% cost reduction" sounds like every vendor
- "90 Days" unrealistic for enterprise
- Misses my priority: risk mitigation over cost

What WOULD grab my attention:
- "Enterprise-Grade Reliability + Lower TCO"
- "Reduce Infrastructure Risk While Cutting Costs"

Lead with reliability, not cost savings.
```

**You:**

```bash
> "SCENARIO: The company tests an alternative LinkedIn ad with the headline
'Enterprise-Grade Reliability + Lower TCO'. Same targeting, same CTA, but different
headline and value proposition emphasis.

QUESTION: Is this headline better? Would you click on this? How does this make you
feel compared to the cost-focused headline?"
```

**Mind Reasoner:**

```
YES. This is much better.

Why it works:
- Leads with reliability (my number one concern)
- "Enterprise-Grade" speaks my language
- TCO is realistic (not overpromising)

I would click on this. Previous headline, I would scroll past.
```

[MCP Tools Reference →](/mcp-tools)

#### Direct API

**Build audience prediction into your workflow**

```javascript
const API_BASE = 'https://api.reasoner.com/api/mindsim';

// Create audience mind for segment
// (See API Quick Start for full workflow)

// Test multiple campaign options
const campaigns = [
  { id: 'A', headline: 'Cut Infrastructure Costs by 40% in 90 Days' },
  { id: 'B', headline: 'Enterprise-Grade Reliability + Lower TCO' }
];

const validations = await Promise.all(
  campaigns.map(async ({ id, headline }) => {
    const response = await fetch(`${API_BASE}/simulate`, {
      method: 'POST',
      headers: {
        'Authorization': `Bearer ${API_KEY}`,
        'Content-Type': 'application/json'
      },
      body: JSON.stringify({
        mindId: audienceMindId,
        scenario: {
          message: `SCENARIO: A company is running a marketing campaign targeting you with the headline "${headline}". This campaign appears across LinkedIn ads, email, and industry publications with a 'Learn More' CTA.\n\nQUESTION: Would this headline grab your attention and make you click? What would you think when you see this? What makes you interested vs. skeptical?`
        }
      })
    }).then(r => r.json());

    return { campaign: id, headline, response: response.message };
  })
);

console.log('Campaign validations:', validations);

// Analyze which campaign predicted to perform better
const winner = validations.find(v =>
  v.response.includes('YES') || v.response.includes('would click')
);

console.log('Predicted winner:', winner.campaign);
```

[API Documentation →](/api-quick-start)

---

## Next Steps

#### [Win Your Target Market](/workflow-marketing-win-market)

Navigate competitive markets and optimize positioning

#### [MCP Quick Start](/mcp-quickstart)

Set up in 5 minutes

#### [API Quick Start](/api-quick-start)

Build into your marketing workflow

> **Info**
>
> Questions? Email [support@reasoner.com](mailto:support@reasoner.com)