WorkflowsMarketing

Test Before Spending

Know exactly what your target audience will say before launching campaigns. Validate messaging, positioning, and creative with high accuracy.

Mind Reasoner

Stop Spending. Start Validating.

The shift: Create audience minds. Test any messaging. Know how they’ll respond before spending a dollar on campaigns.

Result: Launch campaigns that convert. Avoid wasting budget on messaging that doesn’t resonate. Maximize ROI.

What You Can Predict

Headlines and Copy

Know before launching:

  • Will this headline grab attention?
  • Does this copy resonate?
  • What messaging drives action?
  • Which tone lands vs. falls flat?

Test headlines with audience minds.

Value Propositions

Validate positioning:

  • Which benefits matter most?
  • What pain points drive action?
  • Which proof points build trust?
  • What makes them skeptical vs. convinced?

Test value props before campaigns.

Segment Differences

Understand variations:

  • How does Enterprise respond vs. SMB?
  • What matters to each role/persona?
  • Which messaging works by segment?
  • Where do needs diverge?

Target each segment correctly.

Campaign Performance

Predict conversion:

  • Which campaign will perform better?
  • What objections need addressing?
  • Which CTA drives action?
  • What offer structure converts?

Optimize before spending budget.

How to Predict

1. Create Audience Minds

Upload transcripts from target customers: sales calls, customer interviews, user research sessions, support conversations

Training: 5-15 minutes per segment

2. Test Any Messaging

Validate headlines:

$> "SCENARIO: A company is marketing their DevOps platform to you (as VP Engineering)
>with the headline 'Cut Infrastructure Costs by 40% in 90 Days'. This campaign is
>being shown across LinkedIn ads, email campaigns, and industry publications.
>
>QUESTION: Would this headline grab your attention? What would you think when you
>see it? What would make you click vs. scroll past?"

Test value props:

$> "SCENARIO: A company is positioning their enterprise security solution to you
>(as CISO) as 'Enterprise-Grade Protection + Compliance Made Simple'. They're
>emphasizing both security strength and ease of compliance over cost savings.
>
>QUESTION: Would this positioning resonate with you? What concerns would you have?
>How does this compare to competitors who lead with cost savings?"

Compare campaigns:

$> "SCENARIO: Two companies are competing for your attention with different campaign
>approaches:
>Option A: 'Save 30% on Cloud Costs' (cost-focused)
>Option B: 'Enterprise Reliability You Can Trust' (reliability-focused)
>
>QUESTION: Which campaign would make you more likely to engage and convert? Why would
>one resonate more than the other? What makes you skeptical vs. interested?"

3. Launch with Confidence

Get predictions. Optimize messaging. Launch campaigns that convert.

You will know: What messaging resonates, what drives action, what builds trust

Implementation

Use Mind Reasoner through Claude Code No coding. Just natural conversation in Claude. You:

$> Create audience minds for our enterprise segment using:
>/Documents/sales-calls/enterprise-calls-q4.vtt

Mind Reasoner:

Training enterprise audience mind... (~10 min)

You:

$> "SCENARIO: A company is running a LinkedIn ad campaign targeting you (as VP Engineering
>at an enterprise company) with the headline 'Cut Infrastructure Costs by 40% in 90 Days'.
>This ad appears in your feed with a case study preview and 'Learn More' CTA.
>
>QUESTION: Would this headline grab your attention and make you click? What would you think
>when you see this ad? What makes you interested vs. skeptical?"

Mind Reasoner:

NO. This headline would make me skeptical.
Why it doesn't work:
- "40% cost reduction" sounds like every vendor
- "90 Days" unrealistic for enterprise
- Misses my priority: risk mitigation over cost
What WOULD grab my attention:
- "Enterprise-Grade Reliability + Lower TCO"
- "Reduce Infrastructure Risk While Cutting Costs"
Lead with reliability, not cost savings.

You:

$> "SCENARIO: The company tests an alternative LinkedIn ad with the headline
>'Enterprise-Grade Reliability + Lower TCO'. Same targeting, same CTA, but different
>headline and value proposition emphasis.
>
>QUESTION: Is this headline better? Would you click on this? How does this make you
>feel compared to the cost-focused headline?"

Mind Reasoner:

YES. This is much better.
Why it works:
- Leads with reliability (my number one concern)
- "Enterprise-Grade" speaks my language
- TCO is realistic (not overpromising)
I would click on this. Previous headline, I would scroll past.

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Next Steps

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Questions? Email support@mindreasoner.com